Portland Water District Gets An Ear Full: #WhyWatersWorthIt
With summer heating up, Portland Water District gave out some cool prizes to winners of the #WhyWatersWorthIt social media campaign. From April through June PWD held a video contest through Facebook asking customers to briefly sum up: why water is important to them.
“Even though clean water is critical to life, most people don’t think about the water that comes from the tap. That’s why we implemented a Water What’s It Worth public outreach campaign to get people thinking and start the conversation,” said Michelle Clements, public relations manager. The outreach efforts aim to connect with the public, as PWD expands its investment in the community water mains to $7 million dollars a year. The contest served to increase interaction with Portland Water District’s social media outlets, as participants were encouraged to share their entries with Facebook friends and “like” them to show support.
The grand prize winner was determined by number of “likes” voted on the Portland Water District’s Facebook page. First place winner Debra MacPherson Bazier scored free water for a year. Her video featured all the daily ways we use water as told by inspiring young children at Clara Allen's Little Children Play Yard. Second place winners Donna Miles and Megan Bedford each received a $25 award. Videos will appear in an upcoming Portland Water District TV spot. All participants received a free water bottle and their videos can be viewed on PWD’s Facebook Page, MyPortlandWater.
The Portland Water District supplies water to Greater Portland, 15% of Maine’s population and oversees a 1,000 mile network of water mains to facilitate the delivery of water from Sebago Lake to homes and businesses in Greater Portland.